申请说明
普渡大学西拉法叶分校市场营销硕士(MS Marketing)项目为期11个月，共计修读34个学分。要求申请者本科毕业，不限专业背景，社科、健康科学与人文科学、工程学、计算机科学、统计学、商学、传播学等专业背景均可申请。每班平均20-25名学生。无前置课程要求，如有相关工作或实习经验则更受欢迎。该项目以授课内容为主，无需撰写毕业论文，毕业生可从事项目管理、市场营销与分析、市场营销与咨询、数字市场营销等职业。该项目提供Merit-based奖学金，十分有限，自动随offer发放。
2017USNEWS美国商学院排名第47
课程设置 MS (MARKETING) CURRICULUM
Summer Semester
| Credits | Course Number | Course Title |
|---|---|---|
| 2 | MGMT 59000 | Communication and Persuasion (required) |
| 2 | MGMT 59000 | Marketing and Analysis and Planning (required) |
| 2 | MGMT 62000 | Marketing Management (required) |
| 2 | MGMT 67000 | Business Analytics (required) |
Fall - Module 1
| Credits | Course Number | Course Title |
|---|---|---|
|
Choose at least two of the following three courses, plus elective(s) for a total of 8 credits. | ||
| 2 | MGMT 52100 | Brand Management |
| 2 | MGMT 52300 | Digital & Social Media Marketing* |
| 2 | MGMT 62500 | Marketing Research |
| 2 | - | Free or Immersion Elective |
Fall - Module 2
| Credits | Course Number | Course Title |
|---|---|---|
| Choose at least two of the following three courses, plus elective(s) for a total of 8 credits. | ||
| 2 | MGMT 52200 | New Product Development |
| 2 | MGMT 52500 | Marketing Analytics* |
| 2 | MGMT 62300 | Business Marketing* |
| 2 | - | Free or Immersion Elective |
Spring - Module 3
| Credits | Course Number | Course Title |
|---|---|---|
| 3 | MGMT 59000 | Marketing Consulting Project (required, spans modules 3&4) |
| 2 | MGMT 52000 | Pricing Strategy and Analysis |
| 2 | MGMT 59000 | Data Driven Marketing |
| 2 | MGMT 59000 | Customer Relationship Management |
Spring - Module 4
| Credits | Course Number | Course Title |
|---|---|---|
| 2 | MGMT 59000 | Marketing Consulting Project (required, spans modules 3&4) |
| 2 | MGMT 52300 | Digital & Social Media Marketing* |
| 2 | MGMT 52500 | Marketing Analytics* |
| 2 | MGMT 62300 | Business Marketing* |
申请要求
TOEFL总分要求不低于93分，阅读和口语均不低于22分，写作不低于20分，听力不低于18分;
IELTS总分不低于7.5分，单项均不低于7.0分;
PTE总分不低于70分
工作经验要求：2015学年新生录取要求平均25个月
申请截止日期
该项目提供提前录取，截止日期为9月1日-11月15日，推荐申请截止日期为11月16日-1月15日。奖学金申请截止日期为12月10日
Application Round 1 (Early Round) is September 1 – November 15
Application Round 2 (Priority Round) is November 16 – January 15
Application Round 3 (Final International Round) is January 16 – March 1
Application Round 4 (Final Domestic Round) is March 2 – April 1
费用
Non-Residents - $33,504
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